Media Buying

 

Sponsorship Sales

If you're planning a marketing event like a user conference, trade show, sales event, workshop, road show you must decide how to market and SELL your event.

If you're a first time or fairly new event how you sell is even more critical. The old adage "build it, they will come" does not apply to any event. You must gain the trust of your target audience over time by giving them a world-class experiential event experience.

If you're a new or mature event, it's always a great idea to tie your event to a worthy cause and donate a portion of your proceeds. This is called "Cause Marketing." It's also a good idea to be prepared to give away landscape as well as opportunities to marquee brands and/or companies.

Regarding audience acquisition, exhibit sales, or sponsorship sales, do you trust in your marketing alone?

When selling an event, it's never a good idea to represent yourself. There's a reason Hollywood stars or professional athletes have agents. It's not just for negotiation purposes but to reflect how special they are.

An intermediary "brands" targets' minds that your event is special.

This is our strong and strategically-biased encouragement: don't go it alone when selling your event for audience acquisition, sponsorship sales or exhibit sales.

 

 

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About Us

BNE Group is a highly recognized "boutique" marketing agency headquartered in Miami Florida. We represent clients of all sizes in their marketing efforts ranging from public relations, media placement, marketing partnerships, interactive services, special events and social media.

What They Say

picture"No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives."

by: Robert G Allen